Wednesday, 13 April 2011

YouTube Presenting - A Genre All of It's Own?

I haven't watched the 'How to Make a Successful YouTube Video' (evident by the shoddy videos I have posted on that site) but I'm sure it's out there somewhere and now all these YouTube "stars" and wannabe YouTube "stars" are copying it. The format and editing style goes something like this:

Host - Someone loud (I'm Australian so all Americans are loud to me) who speaks really fast.

Time - Rush! Don't let your viewer get bored. Talk at a hundred miles an hour as if the viewer's life depends on everything you're saying. Pack as much info into your video as possible in the shortest possible timeframe. It's probably based on current knowledge of short viewer attention span but it ends up as verbal diaorrhea saturating my eardrums and causing my nose to bleed from the pressure.

Editing - JumpCuts, plenty of JumpCuts ... this used to be frowned upon in traditional TV and Film editing, now it's the norm for YouTube video presenters that want to become famous. It's uncomfortable to watch but it grabs your attention ... and makes you want to punch them in the face. It's an overused style of editing - think of something yourself you unoriginal f@#%s.

Editing - Humorous aside. Some little related piece of footage that has been doctored in some way to be funny (animation, words, overdubs, whatever) often with repetition of footage and interjected with facial expression of presenter or slow motion replay for added humorous effect. Haha, oh hahaha...

Editing - On Screen Text. Just in case you're deaf, stupid or can't keep up with the motormouth presenting the YouTube video (because you don't have the same kind of access to amphetamines that they do), they add plenty of On Screen Text that mirrors what they're saying or paraphrases it, sometimes with attempted humour.

In the end, it looks like the following two examples from two different presenters:



Kill me. Please, just kill me.

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